The term 'online marketing' carries a certain amount of trepidation these days. We've all seen the scams online promising for the front page of Google or a million new Facebook Likes. When I say online marketing, what I am really talking about is the industry of content marketing. 

What is content marketing? Well, it's all creating original content for your company that will both increase your visibility and help establish your brand online. This content comes in all sorts of forms, whether it's a well-written blog post, a Pinterest-ready infographic, or just a particularly clever Facebook post. It's been proven over and over that consistent, compelling content is what search engines, social media platforms, and plain 'ol people really want to see from companies.  

I've been helping businesses with online marketing for almost four years now, both at an agency and in a freelance setting. I've serviced clients ranging from senior retirement centers and construction companies to craft breweries and travel agencies. The internet is in a constant state of motion—and so is online marketing.

If you are looking for help with online marketing, get in touch with me today. I love seeing small businesses grow—and you'll find that I offer some of the best rates for content you can find, without skimping on any of the quality and attention your company deserves. 

I currently work as the tech editor at Paste Magazine and Paste.com, where I assign, edit, publish, and oversee everything technology-related on the website. We review gadgets, go in-depth with the smartest new tech startups, show you the best apps you to have on your iPhone, and cover all of the breaking news.

We soft-launched the tech section in the fall of 2013 and re-launched with a handful of other sections in March of 2014. Since then, Paste Magazine has relaunched the website and hit its 10 million pageview landmark by just July of 2014. 

In addition my position at Paste Magazine, I have also been a freelance contributor at a number of different outlets. I've written news and features for IGN, reviewed iOS games for TouchArcade, and recently wrote a piece for on XOXO Fest for The Oregonian. 

If you are a freelance tech writer looking for work, send a resume and writing samples to lukelarsen@pastemagazine.com. Also, if you have a freelance writing opportunity available, please shoot it my way as well!

Writing has always been a form of self-expression for me, not just the menial task I've turned it into sometimes in my life. 

I'm grateful for the opportunities I've had to do writing that is more on the experimental, or storytelling side of things. Most notably, I've done a number of pieces for GameChurch, a website that publishes articles that seek to find deeper existential meaning in the experience of playing videogames.

I am particularly proud of a few pieces I've done for them such as my exploration of Slender Man and the nature of fear, or that time I wrote about the game Proteus in the style of apocalyptic literature (i.e. the book of Revelation). I've also done a few pieces for Relevant Magazine that fit more in this category than anything else, most notably an autobiographical piece that explored the delicate balance of faith and doubt.

Lastly, I am also working on a novel, but let's be shh about that. 

In many ways, music has always been my first love. Nothing comes more naturally than sitting down at a piano or a guitar. Nothing is quite as fulfilling as writing, recording, and producing a song—there's just nothing like it for me. Even when it comes to writing, nothing feels more comfortable than analyzing a pop song or a few measures from a Beethoven sonata. 

I've been doing music for a long time—since I was five years old to be truthful. My formal training ended when I graduated from the music school at the University of Oregon in 2011, but I've never stopped learning more and more about producing and writing in the modern music world. 

My newest project is a series of instrumental synth pieces, which is being released one per week for an entire year. That's 52 tracks—and hopefully one of them will catch your interest enough to use for your next project. They are simple pieces created for the potential use in the score of a videogame or some other form of media. 

Follow along on Twitter, or head on over to Bandcamp to hear what's there so far.